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Grand Theft Auto VI Trailer 1
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That's probably the wrong term. Scope creep is when you're working on a project and you keep adding new requirements to the design before you finish the existing ones. Your scope creeps further and further into the future. GTAO is a project that is available, and increasing scope hasn't seemed to delay new content.
That said, I don't know what the "correct" term would be either.
Maybe feature creep?
I usually think of scope creep as adding more and more work items, like this: you're building a bridge between two buildings. During design, you find out one of the buildings has terrible foundations that should really just be replaced. Scope creep would be deciding to replace the building foundations as part of the bridge project.
It's possible I'm not using the term correctly either though. Maybe what I've described instead is design creep, or something.