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The Price is Wrong, Bob: Only a third of PC gamers pay full price
(www.techspot.com)
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I dunno man, I started gaming with the Atari, C64 and NES, and I never paid full price back then either. Rentals, used games, piracy... that was a good 95%+ of my gaming experience.
The only time I got full price games was maybe a birthday or Christmas, but even that was rare for a major AAA release like Mario 3 or E.T.
Maybe your memory is just one person's experience and not an absolute truth.
No, you and I are saying the same thing. The article (not just the headline) is a screed about how people buying on sales is a result of games becoming more expensive and game publishers becoming greedy. Except it's not, people always dug for sales because games used to be way more expensive than they are now.
I may misremember many things about last century, but I don't misremember the way I spent 90% of my spare time or how I acquired the games I played during that time.