I was flying out of an airport and needed to stay the night in an airport hotel once and one of the things that the hotel advertised was that breakfast started at about 3:00 and went on until about 11:00.

I've never really thought about the logistics of how they pulled that off but it was a very convenient.

Possibly not practical long-term but I guess if you're the only hotel in the area that does it it might be worth it.