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- Installation process of Linux is complicated to an average Joe (Bootable USB/ISO file/Boot priority/format <- what are these scary terms?)
- Lack of availability of pre-installed Linux PCs at physical shops
- Lack of availability of industry-standard software
- Confusion for an average Joe due to excess choice of distros/application packaging format. Average people don't want choices, they want to be guided.
- (Minor point) Most available guides for doing something heavily requires terminal usage which can be daunting to new users