Rural coverage can be spotty, when I was with Telus connection was always great. However Fizz is worth that single minor inconvenience for the massive savings in price. My bill is a third of what my Telus bill was after 15ish years of 'loyalty' AND I went from some email data to all day video data. With Telus they would increase my bill for 'competitive' reasons every two years. Fizz emailed me to let me know my plan was a buck cheaper, a little goes a long way. +1 for Fizz if you have the opportunity.