For when part of the herb that's loaded in your pipe doesn't get ignited by capillary action and you need to put the flame directly to it to get it to ignite. Since you're trying to manipulate the position of the flame it's easier for your fingers to get in the way. It's more of an edge case and you can just get better at using a normal lighter, so I'd say this is just for viral marketing if it's real

edit: and djeep lighters are better for this anyway

When the herb in the bowl is deep, gotta get the flame deeper, so either get gud, or burny fingy.

Like, people have been using regular lighters for this for forever, so it's not a necessity, just easier.

This lighter has a stem to keep the flame from your thumb, but it isn't obnoxiously long.

I'll note the Bic brand is not refillable. Look for a little port on the bottom. I've seen some at Ace hardware.

its a type of pipe lighter.

To light a pipe, you need to get the flame down in the bowl.
its kinda tricky to that with a normal lighter without burning your thumb.

so over the years specialized pipe lighters emerged, that help you reach into the bowl.

the implication in the ad is, that the most popular pipes these days are not for tobacco consumption.

When you torch from the top, you can burn your fingers with the regular lighter.