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Reddit's a huge site with ilots of distributed infrastructure, CDN, storage, synchronization, networking, back end services, custom code, etc. That's probably a few hundred folks right there.
Then there are nontechnical administrative areas like advertising, media, marketing & branding, legal, HR, payroll, financial AR and AP, clerical support. Probably another several hundred or so there as well.
2000 is probably a generous estimate, but I could see it easily being 1500 or more.
I mean, I work for a manufacturer in a niche industry with sales offices around the world. We not only have all of those non-tech administrative depts, but also a R&D department, product support, and sales managers. That's a small fraction before you get to mfg production, mfg engineers, production management, purchasing, warehouse, shipping, & building mgmt (for multiple sites). It's maybe around 1500 people.
It's not really a comparison to a tech company, but considering we complain about the "80/20" rule all the time (80 percent of the work is done by 20% of the people), it's probably still bloated as-is. And we produce something besides bytes. And there's no unpaid staff doing most of the work.
No, I rhink you make a great point. There probably IS a lot of bloat because reddit has been VC funded and probably DO waste a lot of time trying to figure out how to monetize things like NFT and short firm video