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this post was submitted on 20 Jan 2024
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chapotraphouse
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This just looks like a normal water jug. Am I missing something?
Basically they did Sneaker Culture for the things. Limited edition "drops", artificial scarcity, a big influencer campaign on TikTok and Instagram that pushed collecting them. Prior to that the only people who bought Stanleys were hikers and preppers who kept complaining about them not being as sturdy as they used to be.
In South America a lot of people use Stanley thermoses for their hot water to drink 🧉
white women go crazy for them, at least in N America. It's the pleather pants of the beverage world
Was there a specific brand of pleather pants that people went crazy for? Because hopping onto a trendy style, I can understand. But going crazy over a specific brand that produces a nondescript mug is flabbergasting
They do limited edition collaborations with other brands so this is FOMO driven market strategy
There was the lululemon leggings fad
IDK fashion but I know nearly every woman under 50 around here has a winter "outfit" that is black leggings and some big puffy sweater or jacket. Jeans are a rare sight
It's branded and expensive, therefore it's a status symbol