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Google raising price of YouTube Premium to $13.99 per month
(9to5google.com)
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I get that, but the vast majority of content creators seem to make their money with sponsorships or their own ads, so most of what google is doing is content distribution, not creation. Which makes the amount of money they want for that seem ridiculous when pretty much every other streaming service that produces high profile and expensive shows themselves is way cheaper.
This feels like your supermarket requiring entrance fees in addition to you having to pay for stuff you actually buy.
Youtube spends more on revenue sharing than some big streaming services do on content creation. Content creators who also have sponsored segments are essentially double dipping but that's on the content creator.
Also I don't know how much it is in the US, but in Canada, YT is one of the cheapest streaming services if not the cheapest, and I get way more value out of youtube than I do from Netflix, Crave, Prime, or Disney+.
I don't know about the revenue sharing. But in Germany, youtube premium is 12€, Amazon prime and Disney is 9€, Paramount is 8€ and Apple tv is 7€. Only Netflix is the same price for hd or more expensive with 18€ for 4k.