Reddit is niche when it comes to social media. It caters to a particular group of people and has its own style of both content and engagement, just like Facebook or Tiktok have their own styles. I would argue reddit is, in some ways, more like an old school forum with a fresh coat of paint. It requires more effort from the user to engage with than some other social media platforms. The content can be a lot "heavier" and it's not centered around people and/or personalities. To be clear thats something I liked about Reddit but I don't think it really resonates as much with the average user.

Site visits are just one metric and, while it's an interesting metric, it doesn't say much without a lot more context. OK, so a lot of people end up visiting Reddit. Why? Is it intentional? Is it because every third Google result is a reddit post? If so, is it driving further engagement? If not, then that benchmark is worth little. If it is driving further engagement, then something else is wrong.