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Embracer Group Cancels ‘Deus Ex’ Video Game
(www.bloomberg.com)
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this post was submitted on 29 Jan 2024
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I'm not saying that the game would've been kept off Eidos was still at SE, but I'm so tired of big corporations acquiring companies just for their IP while killing their projects and laying off their staff.
Embracer has a long history of acquisitions, and I am kind of wondering how long it will take until they decide to just "loan" out the IP they've bought instead of putting out any games at all.
I am honestly not super sure about this strategy of buying your way into being a major publisher by vacuuming up IP nobody else was bidding for. What did they think would happen? Did they think the old majors were leaving a ton of money on the table and then realized too late that these really weren't that profitable? Or was it just a bid that the low interest rates would last forever and the portfolion would just pay for itself if they bundled it large enough?
I don't know what the business plan was meant to be, and it's kinda killing me that I don't fully grasp it.
It always struck me as Moneyball. That yes, the big publishers were leaving a ton of money on the table by not catering to customers that are there but have been long abandoned in favor of the true goliaths like Call of Duty and Assassin's Creed. The way the big publishers used to operate was by making a lot of bets and then building on what worked while making other new bets. Instead, AAA portfolios went from dozens of games per year down to single digits. When you make a lot of bets, some of them inevitably won't work.
Yes, not mutually exclusive with the above strategy, lol.
The IP they bought was largely neglected in the first place, so I'm not sure there's much of a market for it. More likely they cast a large net with the properties they own, and the winners are the ones that survive the current economic conditions.
the thing is, cyberpunk 2077 released and did gangbusters (after perhaps the rockiest launch cycle in recent memory, but still. game sold well). Deus Ex taps into a lot of the same themes and aesthetics that got cyberpunk 2077 to sell well, it just seems like embracer doesn't see it as a safe bet, and their definition of safe is informed heavily by their recent fuck-up with their sauid acquisition gambit. It's a function of a bunch of executives with eyes bigger than their stomach and then having to ballast every possible IP they can manage in order to not ruin the ~shareholder value~ they're working so hard to not shunt into the atmosphere.
Cyberpunk 2077 had the expectations of the Witcher 3 that a Deus Ex never had a prayer of catching, because at a macro level, those two games are not structured the same despite the shared DNA. Embracer probably doesn't see it as a safe bet, because it's not a safe bet in the current economic climate. Tomb Raider probably is. Gunfire Games is probably plenty safe in the wake of Remnant II, and I'm sure the developers of Titan Quest II, Alone in the Dark, Outcast: A New Beginning, and Tempest Rising are all hoping that fans of those genres are as hungry for the games they're making as possible, because it will likely take a Remnant-sized success to keep them safe from layoffs. In the meantime, they seem to be spared, because it's all hands on deck to make those games great before they release.