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Embracer Group Cancels ‘Deus Ex’ Video Game
(www.bloomberg.com)
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It always struck me as Moneyball. That yes, the big publishers were leaving a ton of money on the table by not catering to customers that are there but have been long abandoned in favor of the true goliaths like Call of Duty and Assassin's Creed. The way the big publishers used to operate was by making a lot of bets and then building on what worked while making other new bets. Instead, AAA portfolios went from dozens of games per year down to single digits. When you make a lot of bets, some of them inevitably won't work.
Yes, not mutually exclusive with the above strategy, lol.