...that's not even true. 🤨 The boycott holds. It was entirely too simple, to pick up a different beer instead of another. They overplayed their hand. Admittedly there's just a number of them that were not well informed enough to be effective; they switched to another piss beer owned by the same parent company (AB-InBev).

They lost a lot of money & there was even a call to hold the line until x # of months in, so the brand is not picked up for reorder, loses shelf space in retail. Modelo Especial has overtaken Bud Light as the #1 beer in America, and I don't think that's changed. Ironically Modelo is brewed, sold by AB-InBev globally...but not in the US. It's not good times for AB-InBev; they recently sold off 8 brands to a Canadian weed company.

There have been numerous attempts to woo conservatives to end the boycott. Funny ads, football player ad, manly ads with Harley Davidson & horses & American flags. But no formal apology has been issued, which is what most of the boycotters are calling for. Now they're going to the opposite extreme & giving a sponsorship to Shane Gillis, who's basically the anti-Dylan Mulvaney. So idk what'll happen to the boycott now! It'll be an interesting watch. 🍿😃🍿