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Don't let the corporations tell you otherwise
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When it says "buy it" you asuume the it refers to the content - they'd probably argue it refers to the license.
It’s worth stating this has basically always been true for books. You can buy paper. Buying bound paper with words on it is not quite the same. You can’t produce a movie from that idea, and state “I invented this idea from a bundle of bound pages I bought, that already had some words on them.”
You never owned the original reproduction rights to the book’s content. That never mattered much until copying and pasting became so easy.
Huh. Never quite looked at it that way, but you are right. I can see how physical book is a form of a license to read a literary work. It is however naturally impossible to revoke. It would be the same if digital content had no DRM - which is generally not the case.
So I guess DRM and you not being able to download and use content outside the company's ecosystem is the real issue here.