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this post was submitted on 20 Jul 2023
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I'm not even an Apple user but somehow I still feel like Apple is one of the very last companies where privacy and the security of your data is more worth than a dime.
Nope, Apple sells your data just as much as Google does: https://www.insiderintelligence.com/content/apple-ad-revenues-skyrocket-amid-its-privacy-changes https://www.vox.com/recode/2022/12/22/23513061/apple-iphone-app-store-ads-privacy-antitrust#luMMel
While people noticed their new policies against 3rd party apps, that masked the fact that those policies carved out an exception for first party apps, meaning they collect (anonymous) data on you through Health, Journal, Music, etc. just like every other company. "Trusting them more" is simply a result of you and everyone else getting hit with their privacy ads recently.
Edit: "just like every other company" meant Google and Microsoft, i.e. the other big equivalent tech companies, my fault for not being specific.
Health is on-device, and is E2EE. To my knowledge, that's always been the case. They do allow optional data linking services, but those need to be setup by the end-user. Apple should have no knowledge of this data, by default. Notes can be E2EE (with ADP), and with Journal (a new iOS feature) being E2EE. Music is a paid for service, with no ads, and is one of the more privacy respecting options. Data is needed for Music to help serve the user, and suggest artists/songs... it's literally one of the platforms benefits, over self-hosting.
None of the major players literally sell your true name and address. All mask the data, and then do stuff with it like create trends to know which ads to display to "users that search for tiktok on the app store/play store"
Apple does not sell user data. By all means, look at their Privacy Policy (it's easy to read), and show me where this is mentioned. They do collect it, and use it for their own marketing platform, but they don't sell/trade it. In fact they DO anonymise the data they collect. Take a look: https://www.apple.com/privacy/docs/Differential_Privacy_Overview.pdf This is just one document, found after a quick search. They also disclose other details on their security, and other privacy (or lack thereof) aspects.
Now show me where other ad agencies, not just one or two, that goes to the same lengths, while also giving decent documentation. I'm not saying Apple is perfect (far from it).
Right
Then what are they collecting it for? To line their servers? It's being used to train services, and those services that have ads have those ads targeted using the data collected in the first sentence I quoted.
So does google. Again, to the broader thread audience replying to my original comment, what is the difference?
You're right. Not sure why you're downvoted.
Google would be stupid to sell your data. Instead they keep it private, and when people go to Google, they tell them to push ads to certain groups or take surveys from certain groups, and Google does so. They do not hand those advertisers your data, otherwise those advertisers would never come back. They have the data.
I recently learned that one method for companies to get around data selling laws is to give the data away for free in order to attract certain types of advertisers, then, they sell ad slots for people with specific demographics or interests.
They don't sell the data because that is harder to do with laws restricting it, so they just use it as advertiser bait in ways that bypass the law.
Further reading: https://www.eff.org/deeplinks/2020/03/google-says-it-doesnt-sell-your-data-heres-how-company-shares-monetizes-and
The difference is that there are actually companies out there that will sell you the raw data they collected. E.g. your name and address if they have, your browsing history obtained through shady extension and so on.
So there is a difference between selling the data and hoarding it to show targeted ads.
And while both may not be cool, to me anyone with some money being able to buy my data is clearly worse. So it's helpful distinguishing there. It's not all "selling your data". You are also doing your argument a disservice by lumping it all into the same bucket.