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this post was submitted on 08 Feb 2024
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chapotraphouse
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I've been saying for a while now that if someone brought back the fundamental ideas of hyperlinks as an authority-confirming tool of doing search ranking via bot crawlers it's quite possible that they could end up with a better search engine. In particular because the black hats have moved on from manipulating that style of search engine due to it no longer being how Google does things.
I think the most irritating thing is the recency bias Google has now. Sometimes the 15 year old page on a given topic is just better, and should still be the top result on a topic. Google incentivises the entire web to rehash itself over and over and over and over now. Churning out the same shit in different wording over and over again to chase recency bias.