As someone who deals with business analytics/ budgeting, "not meeting sales expectations" is a 1:1 translation to "bad sales." Sony has R&D, manufacturing, and other "static" costs that need to be recouped with more unit sales--decent isn't enough when you're balancing everything around great.

(This translates to much of peak-covid -> "post"-covid business decision backlash. So much short-term thinking based on the economy being temporarily on crack with everyone at home).