If M. Night Shyamalamadingdong's Last Airbender is of any indication ($150 mil budget, $320 mil box office, 5% on Rotten Tomatoes), the trend is here to stay.

Despite how terrible the first live action Full Metal Alchemist was, they still made 2 more. Considering they could have simply axed the second, let alone make a third, the first one generated enough revenue to be a profit.

Expect a D tier Bleach adaptation in 2028.

I guess it's a natural synthesis between cheap shitty films that still pull numbers (Scary Movie, Sharknado, etc) that don't already have a passionate fanbase + a passionate demographic with a load of disposable income (i.e. otaku, or ATLA fans)