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Apple Spent More Than $10 Billion on Apple Car Before Canceling Project
(www.macrumors.com)
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this post was submitted on 29 Feb 2024
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First off, 10 billion on a failure shows a great deal of business acumen failings at play. Yes, they can "afford it", but they afford it with all customers bearing that failure. What's perhaps even worse is how easily they can afford it, much like Meta's VR boondoggle.
As for playing it safe, Apple is the posterchild for that.