I think what happens, is because we wouldn’t fall for it ourselves, we find it unfathomable that some people would.

It’s an appealing idea - that you can have all the benefits of living in society but none of the rules and obligations- and some people simply succumb to it, because it solves all their problems.

To you and I, it’s mind bending

In the same way if you see something is 50% off, you probably suspect it’s not legit and investigate , other people just light up and go “”ooooh discounts “”

It’s very similar to why people buy into Trump I think. They buy the dream that under him, they can have the world exactly how they want it, and are just unable to process the fact he’s a career criminal and pathological liar who has a well evidenced life of corruption and self enrichment .