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Legally it's OK, having no experience in some specific product is not a protected class.
Morally no, if the research wasn't enough and they expect you to have paid for their product already, thats just weird. Just pass and move on.
I’ve seen a lot of fashion sales jobs be really picky. If you don’t own any of the clothes from a particular brand. If you want a job selling, say, Louis Vuitton, they expect you to come and dress in those sorts of clothes.
But having purchased a particular product? Or a service? Typically that sort of thing is something you would be trained on after you get hired. Familiarity with the product? Yes. Necessarily owning it? No.