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this post was submitted on 23 Mar 2024
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I really don't know why Google even bought Fitbit. They had great devices, worked great as fitness tracker, but after Googles acquisition, there is really no clear strategy for the company. They now have two similar hardware products with the Fitbit smartwatches and the Pixel watch, are not integrating them into one product line and now seem to be killing Fitbit. Which they paid 2,1 billion dollars for just 2 years ago.
Maybe 2.1 billion was cheap enough to kill a competitor?