378
Will Smith Zombie Game No One Has Heard Of Bombs (kotaku.com)
submitted 1 year ago by simple@lemm.ee to c/games@lemmy.world
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[-] redcalcium@lemmy.institute 31 points 1 year ago

wtf I never heard of this game before. How come a game that cost ~$140 million had virtually no marketing except for Will Smith posting it on his youtube channel?

[-] ShepherdPie@midwest.social 10 points 1 year ago

I think we're seeing the marketing right now.

[-] Crashumbc@lemmy.world 6 points 1 year ago

Rich People's ego. He thinks his "name" is enough that he doesn't have to market.

[-] Furbag@lemmy.world 4 points 1 year ago

95% of the budget went to paying Will Smith.

[-] Blackmist@feddit.uk 2 points 1 year ago

The post-apocalyptic zombie shooter allegedly had more than 300 developers on it and a budget of nearly 1 billion yuan (around $140 million)

The word "allegedly" is doing a lot of heavy lifting there. There is no way on this Earth that a mess like that cost $140 million to develop, unless somebody pocketed $130m of that and then just outsourced the rest to a tinpot Z tier studio.

[-] rickyrigatoni@lemm.ee 3 points 1 year ago

Will and Jada are scientologists so that's exactly what happened.

[-] Blackmist@feddit.uk 2 points 1 year ago

He wishes he got that from it, and looks like he was barely involved other than a quick poorly made advert and use of his face. It's not even his voice in game.

The whole thing looks like it was thrown together in Unity by a dozen people from mostly stock assets. If that figure is anywhere near accurate then Tencent got scammed.

[-] tocopherol@lemmy.dbzer0.com 1 points 1 year ago

"We can save millions in advertising, just get your friend Will to post about it, it will be great."

this post was submitted on 24 Mar 2024
378 points (95.0% liked)

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