377
submitted 8 months ago by simple@lemm.ee to c/games@lemmy.world
you are viewing a single comment's thread
view the rest of the comments
[-] redcalcium@lemmy.institute 31 points 8 months ago

wtf I never heard of this game before. How come a game that cost ~$140 million had virtually no marketing except for Will Smith posting it on his youtube channel?

[-] ShepherdPie@midwest.social 10 points 8 months ago

I think we're seeing the marketing right now.

[-] Crashumbc@lemmy.world 6 points 8 months ago

Rich People's ego. He thinks his "name" is enough that he doesn't have to market.

[-] Furbag@lemmy.world 4 points 8 months ago

95% of the budget went to paying Will Smith.

[-] Blackmist@feddit.uk 2 points 8 months ago

The post-apocalyptic zombie shooter allegedly had more than 300 developers on it and a budget of nearly 1 billion yuan (around $140 million)

The word "allegedly" is doing a lot of heavy lifting there. There is no way on this Earth that a mess like that cost $140 million to develop, unless somebody pocketed $130m of that and then just outsourced the rest to a tinpot Z tier studio.

[-] rickyrigatoni@lemm.ee 3 points 8 months ago

Will and Jada are scientologists so that's exactly what happened.

[-] Blackmist@feddit.uk 2 points 8 months ago

He wishes he got that from it, and looks like he was barely involved other than a quick poorly made advert and use of his face. It's not even his voice in game.

The whole thing looks like it was thrown together in Unity by a dozen people from mostly stock assets. If that figure is anywhere near accurate then Tencent got scammed.

[-] tocopherol@lemmy.dbzer0.com 1 points 8 months ago

"We can save millions in advertising, just get your friend Will to post about it, it will be great."

this post was submitted on 24 Mar 2024
377 points (95.0% liked)

Games

32664 readers
989 users here now

Welcome to the largest gaming community on Lemmy! Discussion for all kinds of games. Video games, tabletop games, card games etc.

Weekly Threads:

What Are You Playing?

The Weekly Discussion Topic

Rules:

  1. Submissions have to be related to games

  2. No bigotry or harassment, be civil

  3. No excessive self-promotion

  4. Stay on-topic; no memes, funny videos, giveaways, reposts, or low-effort posts

  5. Mark Spoilers and NSFW

  6. No linking to piracy

More information about the community rules can be found here.

founded 1 year ago
MODERATORS