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Why is Facebook still so insanely popular?
(midwest.social)
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Good luck to them when Facebook starts throttling their views and demanding money for more exposure. And good luck to them since they don't show up on Google or yellow pages sites, nor have a website listed on Google maps. Like the other person said above, plenty of people will just do business elsewhere.
Instead of just doing W analysis, why don't you learn SWOT analysis instead. It will water down your bias.