I read about WhatsApp and how people can't part with Meta because of it, however no one on my continent uses it. Why is it so popular in the EU and other parts of the world?
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Probably because iOS is extremely dominant in North America, and iMessage is preinstalled on every iPhone. To talk to someone on WhatsApp or any other chat app, installing the app isn't enough, but you also need the other person to have it. Since in North America's most popular mobile OS is iOS, people don't feel the need to install another app.
On Android on the other hand, Google didn't enable RCS by default until 2023. RCS has existed before iMessage and even before WhatsApp, but it was poorly marketed. I, as a fairly tech savvy person, only heard about RCS in 2022 when headlines about it were flooding my feed.
Google is also partly to blame, since they had so many chat services that were available simultaneously and almost all of them were short-lived. Google Talk, Google+ Hangout, Google Hangout, Google Chat, Google Meet, Google Duo, and Google Allo. Not to mention the other chat apps that flooded the app store, like WhatsApp, Line (which is very dominant in Japan), Facebook messenger, Telegram...
iOS is less than half the phones in the US
Apple is 61.26% according to this article. Have you found a more accurate source?