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Google's new AI search results promotes sites pushing malware, scams
(www.bleepingcomputer.com)
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this post was submitted on 27 Mar 2024
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Privacy
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I…. Don’t really get why they think this is better. Google search was good…. Other companies can copy AI technology anyway. AI is really just predicting words and wasn’t designed for search, but their old algorithm was.
Whyyyyyy
Google hasn't understood the internet for a long time. They created an excellent search algorithm by treating the internet as a single information system that warranted analysis and indexing for convenient traversal.
These days that's not... Something they're interested in anymore. The goal is to collect user data for targeting advertising and resale. Their core product is still the search bar, sure, but that's just a hook to reel you in. They'll attach whatever buzzword to it it takes to keep it in the zeitgeist. "Ai" is hot right now so that's the buzzword.
I don't get the impression technical competency is something Google values anymore...
There's been some former Google employees with stories about being told by the ad team to scrap mostly completed projects that increased search functionality because in testing it negatively impacted impressions on the "sponsored" search results.
That really says all you need to know.
Beyond that, Google is notorious for having terrible metrics for promotions. It highly incentivises creating new projects and disincentivises maintaining or improving existing systems.
One of my favorite articles about that last part is "I am not a maker"
My theory is that Google wants to move towards vector symbolic representations for pages in search rather than page caching. It would make index storage and retrival orders of magnitude cheaper for them if they can design a scheme that works well.