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Majority of Americans now use ad blockers
(www.theregister.com)
This is a most excellent place for technology news and articles.
My big issue with paying for an ad free experience is that there are ads on videos of stolen content, and that doesn't seem to be going away anytime soon. I have this issue with SoundCloud as well. Random people will upload mixtapes of other artists that were originally released for free, but SoundCloud will run ads over it. It's obvious the creators aren't getting paid. I don't understand how that's even legal. Even if you argue that the service of using the website shouldn't be completely free, they are profiting off of stolen content.