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pardon my ignorance, when you say 'these days' does that kinda mean like post 2000s? i imagine testosterone or other compounds weren't always all that easy to get, and is that mostly due to the ease of purchasing online?
It wasn't as easy to get, less people were using it outside of very serious bodybuilders, and yeah online sourcing has made it even easier.
And yeah, I'd say in addition to the internet in general, around late aughts/early 2010s started a rise in social media and accompanying body dysmophria skyrocketing in men and boys due to it.
This was also followed by a shift in body ideals for men. You can see this reflected in our celebrities; take the physique of an 80s action guy like Jean Claude Van Damme for instance vs Chris Hemsworth's Thor.
It followed that guys wanted to look even beefier with physiques that are largely unattainable through natural means, cue rising anabolic steroid usage.
There's also the rise of things like fitness culture contributing to it and "alpha male" stuff so now every other cis guy is at the TRT clinic for supposed low testosterone levels.
As a bonus it's now less stigmatized than it used to be.
So now there's more people using, more people selling it, and more ways to get it if you can't legally, just a numbers game.