The point of the branding yes, however the actual point of any right wing party in 2024 is not slowing change, but active regression.

Funnily, liberalism is the most politically aligned with not really doing anything, the whole philosophy more or less boils down to: we're not gonna get in the way of whatever you're up to as long as you're not getting in the way of what someone else is up to.

The left-wing is where progressive change actually comes from, and often you'll see resistance to actual progressive policy from both conservatives and liberals.