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Google agrees to destroy browsing data collected in Incognito mode
(www.theverge.com)
Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
In this community everyone is welcome to post links and discuss topics related to privacy.
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After they've already benefitted by collating it.
Yep, even says in the article 'destroy or de-identify'. So, they will summarize or transform/anonymize the data and just throw away the source.