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Google to delete records from Incognito tracking
(www.bbc.com)
This is a most excellent place for technology news and articles.
It literally list the entities that can see your activity. Websites you visit, your employer/school, your isp. It conviniently leaves out the browser from this list. Its very misleading.
Because your browser isn't doing tracking. That's what you're turning off.
The absurd lawsuit was because Google still did the same things server side when you were in incognito mode.