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$70 titles are doomed to go “the way of the dodo” says Saber Interactive CEO
(www.rockpapershotgun.com)
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this post was submitted on 11 Apr 2024
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How about, instead of spending millions on marketing and exercises or graphical virtuosity that do nothing in terms of playability, innovation and fun, focusing on what matters and do games where $70 still turns a huge profit?
You can't predict the value of a new, creative, interesting title. You can predict the value of a well-known franchise, standard, tried-and-true release. But they may have overestimated the value slightly when they upped standard pricing to $70, time will tell.
As far as advertising goes you don't need anything more than a few grand and a good pitch to a YouTuber or journo