Why?

so that people click the link

The truth is they use this as a way to secure additional funding, or show existing grants that progress is being made.

Whenever you feel the need to ask why in a capitalistic driven society, the answer usually ends up being: "money".

It's an issue with media outlets sensationalizing everything. The authors of the study even say that it's premature to call this a cure in humans. It is a nice step forward though.

Rtfm?

The headline is clickbait. The article ends with

“While these preliminary findings are very encouraging, it is premature to declare that there is a functional HIV cure on the horizon,” the researchers say.

I get more frustrated with articles like this than true clickbait. Here’s a genuine breakthrough in science, in an important health area: we should be excited, happy, inspired. Instead we’re annoyed by a misleading clickbait headline

Tell me you didn't read the article without telling me you didn't read the article.

To be fair, every 'breakthrough' starts small and takes decades before reaching the public.

Lithium-ion batteries are my favorite example because we take them for granted but the technology to make them was proven in the 70s.

I think its to emphasize the importance of what seems small and boring out of context. Even though it may border on being misleading, I certainly would rather read extrapolations by informed journalists than be left not knowing which conclusions are important to me after reading a scientific publication.

Maybe view this stuff as a gradual accumulation not as a world changing event. As others ITT pointed out there was fuck all medical science could do about this disease in the era of Reagan Christians laughing about it. Now you can get it and live almost a normal life, provided you live in a wealthy country. The virus is dying not with a bang but with a whimper.