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Shoppers prefer 'vegan' food labels to 'confusing' plant-based terms, according to new survey
(www.veganfoodandliving.com)
An online space for the vegans of Lemmy.
Rules and miscellaneous:
Currently, I still eat meat, but in theory, am working towards a world where I'm at least vegetarian. I'd expect "plant based" to mean something that someone like me would eat. By default, I'd assume it wasn't vegan and possibly not even vegetarian, and I might not even think to scrutinise the label if I was cooking a meal for vegetarian or vegan guests - I'd just pass over the product.