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YouTube puts third-party clients on notice: Show ads or get blocked
(arstechnica.com)
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this post was submitted on 17 Apr 2024
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Are they going to officially allow third party apps at all? The stock app is terrible, and not just because of excessive, unskippable advertising and bizarre restrictions around background play. When you search for anything, at least half of the results are completely unrelated to what you searched for in an attempt to increase user engagement metrics. It keeps trying to get you to watch shorts in its bad TikTok clone. Sometimes it recommends unrelated shorts with disturbing thumbnails in the middle of your search results. It keeps autodetecting that the video quality should be 360p on a connection easily capable of 4k, and resetting back to 360p at the start of every new video. The UI for live streams puts things on top of other things that are more important.
And all of those come down to money
Search shows you random videos because “the algorithm” is hoping to drive you through to videos that are the most monetized and the most likely to keep you on the platform based on their data
The shorts thing is because they can pack more ads into 15 second bits of content while using less bandwidth and they’re hoping to hijack your attention with an “endless stream” of short clips a la TikTok or instagram reels
The video bandwidth drops to low every time because they’re hoping people will still watch, see the ads, and not bump the quality up, saving Google on bandwidth costs
The live streams thing is just more advertising revenue again
None of that applies if you’re a paying customer like me, and I see all the same bs. So no, it’s really just bad design, it’s not trying to do any of the stuff you mentioned.
Even that’s just a monetary decision. They are choosing not to spend money to build a custom “premium” experience for paying customers and instead just stripping ads, keeping the existing engagement/monetization driven UI in place. A customized UI takes more dev time, costs more in engineering labor, etc
Why would they design it to be any better if you’re still willing to pay for it?
The live streams thing is not about advertising. Problems like putting the hearts button on top of the chat instead of next to the chat or having the chat cover up the entire left side of the stream every time a single message is sent are just because they don't care.
As soon as I have to see shorts, YouTube is dead to me. I hate the format with a passion.
there's nothing bizarre about it - the free version is shitty on purpose
They already do but it's pretty restrictive in what can be changed about the experience:
https://developers.google.com/youtube/terms/developer-policies-guide#examples_3