They have inferior ray tracing performance for their price and fsr has inferior image quality/performance in comparison to dlss. Even intel's xess is superior to fsr. And thats on top of amd cards using more power per frame rendered while offering extremely marginal rasterization performance/price improvement over nvidia.

So in the end, people would rather pay 10% more and get an nvidia card. And thats without taking into account the perceived brand value.

Amd gpus are in their bulldozer days. They need a zen like pump in their architecture or a significant price cut. People shit on nvidia for selling neutered overpriced cards but amd deliberately prices its own cards barely cheaper than nvidia's.

Imagine if the 7800xt was 400€. We wouldnt be having this conversation. Are you telling me that amd's margins are so narrow that they cant do that? Then either nvidia isnt scamming us or they have brilliantly created something that has lower cost than amd's cards, while offering similar performance. I am not sure which scenario is better for AMD.