If anything on Weston's part ... it's an admission that they do have something to do with all this. If their profits are so good, a boycott wouldn't be so threatening to them. But the possibility of a boycott has them scared so they have to make a statement about it all.

And a boycott to his business wouldn't exactly hurt his wealth or endanger his life any way. A major well organized boycott could probably severely affect his businesses to the point of shutting some of them down ... but I don't see that happening. More than likely, the boycott will be a half-hearted attempt by Canadians and it will just mean a small decrease in the company's profits.

In the end the boycott will just mean his family wealth will be $8,399,000,000 instead of $8,400,000,000

I don't think it will cause his family to lose their ability to eat .... unlike many Canadians across the country who can't afford to buy their own food.