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It was never a niche social network. In the beginning, Spez used sockpuppets to fake engagement, later on advertisers and state actors (In 2016, they forgot to scrub the bots from their statistics, and posted that Eglin Airforce Base was the most reddit-addicted city) generated engagement.
What it absolutely was a niche network to the point where if reddit was mentioned in mainstream media it made big waves. Dudes even had secret greetings like when does the narval bacon or smt like that I don't remember. But reddit was super niche and that's what made it special imo. The first secret santa exchanges were trully amazing, unique experiences that will never be replicated again and the platform was full of these niche little gems that are forever lost now.
Reddit also harbored trading rings for CSAM. It took a CNN report about r/jailbait for it to be removed. There was also r/picsofdeadkids. r/creepshots.
Reddit was doomed the moment Aaron Swartz left in 2007.