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[-] hexaflexagonbear@hexbear.net 33 points 6 months ago

Didn't they try this like 15 years ago?

[-] regul@hexbear.net 41 points 6 months ago

I feel like billboard ads for actual brands were on billboards in racing games in the PS2 era. Or like product placement for a Nokia Sidekick or something.

[-] EmoThugInMyPhase@hexbear.net 31 points 6 months ago

One of the most asinine things I’ve seen was some ultra graphic “realism” mod for GTA V and they replaced all the fictional, creative advertisements and brands for real life billboard ads from McDonald’s, coke, marvel, etc.

[-] Xx_Aru_xX@hexbear.net 18 points 6 months ago

and they replaced the fictional cars with real cars, I hated that

[-] hexaflexagonbear@hexbear.net 24 points 6 months ago* (last edited 6 months ago)

Yeah, like 15 years ago they wanted to add live updates to which ads are present and targetted ads iirc. At least for FIFA.

[-] BelieveRevolt@hexbear.net 28 points 6 months ago* (last edited 6 months ago)

They had a live update system for Burnout Paradise and whatever the latest Battlefield was back then which allowed them to change the ads displayed on in-game billboards, some of which were Obama's campaign ads.

EA has really been at the "forefront" here though, I remember when they put a Rexona ad in the pause menu of one of the late 90s FIFA games.

[-] BelieveRevolt@hexbear.net 11 points 6 months ago

Real brand ads are going to be a thing in any racing game that has a real world license. Or even without a license, since Pole Position had Marlboro and Pepsi billboards in 1982.

One of the Need For Speed games definitely had serious product placement for the Sidekick (which was not a Nokia phone btw).

[-] regul@hexbear.net 7 points 6 months ago

The early 2000s were a long time ago, okay? Lol

[-] flees@hexbear.net 11 points 6 months ago

I know in Battlefield 2142 they had generated ads on billboards. The game came with a little card in it telling you that by playing the game you agree to the terms of the ads.

[-] Torenico@hexbear.net 7 points 6 months ago

Battlefield 2 had a special map released called Highway Tampa that had Intel ads in billboards and shit. I think that same map was ported to 2142.

Good map, modders later on removed all mentions to Intel lmao

[-] Leon_Grotsky@hexbear.net 10 points 6 months ago* (last edited 6 months ago)

Yes, I remember in the mid to late 2000's seeing in-game billboards for movies like Tropic Thunder and Book of Eli in EA's Battlefield: Bad Company.

this post was submitted on 09 May 2024
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