650

EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

117 comments fedilink hide all child comments

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

you are viewing a single comment's thread
view the rest of the comments

[-] Fiivemacs@lemmy.ca 126 points 6 months ago

Good, do it.

Let your player base dwindle some more. I already outright refuse to play EA crap. Fill it with ads, make ads mandatory before and after all loading screen.

Want to equip new gear? Forced ads Want to save? Forced ads

Put so many ads that you make bajillions. Do it ea I dare you.

[-] foggy@lemmy.world 29 points 6 months ago

I hope they do it, shorting their stock will be easy af.

[-] sugar_in_your_tea@sh.itjust.works 18 points 6 months ago

Here's another great idea: persistent ads. Have ads take up a portion of the screen always. Players may want to shop while fighting a boss or taking a shot on goal.

[-] brbposting@sh.itjust.works 12 points 6 months ago

Different portions of the screen

Otherwise it’s too vulnerable to a common blocking technology

[-] Wogi@lemmy.world 8 points 6 months ago

An EA exec got hard reading that

this post was submitted on 10 May 2024

650 points (98.1% liked)

Technology

59598 readers

4583 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS