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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[-] sugar_in_your_tea@sh.itjust.works 18 points 6 months ago

Here's another great idea: persistent ads. Have ads take up a portion of the screen always. Players may want to shop while fighting a boss or taking a shot on goal.

[-] brbposting@sh.itjust.works 12 points 6 months ago

Different portions of the screen

Otherwise it’s too vulnerable to a common blocking technology

this post was submitted on 10 May 2024

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