I get that, and you're right. But a lot of people are taking the meme too far, and taking something that was originally good, and making it it anti-men. Men's feelings actually matter, and we as society need to start actually thinking about them, rather than just telling them to man up all the time.

I've talked to a whole bunch of anti-bear men, and all of them accept the point when told in an empathetic way that acknowledges their right to feel the way they do. You can take that feeling and channel it as a force for good, rather them antagonising them and pushing them further away

(Not saying you in particular are doing this)

Edit: Please respond instead of downvoting. I'm failing to see the problem with identifying that there's a enough antagonistic commenters that maybe it's pushing people in the wrong direction. And we now require an over-correction of empathy to undo that damage.