The likes of Amazon and AliExpress have given us a false sense of how expensive things should be.

I think that’s a strong point, especially when you look at devices like smart speakers with voice assistants or TV steaming sticks. Those devices should not be $30. If you consider a 3x markup over the cost of parts to be a pretty standard rule of thumb to remain profitable for a consumer electronic product those devices should be a lot closer to $100. When they’re not it should be raising red flags about the company using information gathered from you to make their profits.

I suppose there’s no guarantee that Apple isn’t also collecting that data, but the pricing on those devices in a competitive market seems a lot more consistent with a company that needs a product to make a profit in a more traditional manner. Of course, they take a cut on subscriptions sold through the device, but I suspect that’s not as reliable per-device as a game console collecting a license fee for every device sold.