SunChips sales dropped 11% due to the bag: https://www.packagingdigest.com/smart-packaging/frito-lay-withdraws-noisy-compostable-sunchips-bag
I doubt they would really care of the bag is actually compostable or not, that’s not the point. More sales is. If the biodegradable bag was not degradable but still increased sales I bet they would have kept it.
SunChips sales dropped 11% due to the bag: https://www.packagingdigest.com/smart-packaging/frito-lay-withdraws-noisy-compostable-sunchips-bag
I doubt they would really care of the bag is actually compostable or not, that’s not the point. More sales is. If the biodegradable bag was not degradable but still increased sales I bet they would have kept it.