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We should stop saying "The customer is always right" because it's not true
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this post was submitted on 31 Jul 2023
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Showerthoughts
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More that the customer has ultimate veto power over any deal. You can do everything absolutely perfectly, and the (potential) customer can still decide the deal is "wrong" and walk away completely.
You don't have to convert every potential customer into an actual customer, but an actual customer will only convert if they believe they are "right".
An actual customer can do no wrong, but not everyone who walks through your doors is an actual customer.