We have plenty of examples of this.

No Man's Sky came out to much fanfare, and was kind of shit. They took their massive profits (of which a significant chunk went to distributors, publishers, etc., just like back when physical copies were the norm) and used them to transform their initial offering into something that was far more like their vision than the original product.

Minecraft also followed this paradigm for a very long time.

Now, how many very successful game developers just took the money and ran? A lot? Yeah, a lot. The simple fact is not many companies are willing to spend already-earned profits for a fraction more sales.