Passwords?!

Yeah, that and usernames are a big nope from me.

I'm not opposed to the idea of privacy-oriented advertising, but it needs to be:

• local only - no service, including Mozilla, can correlate me to ads being shown; advertisers and Mozilla can only know broad stats
• opt-in - ideally it would replace ads on websites, not add ads, and ad-block should continue to be effective; I'm willing to disable ad-block if a site opts-in to privacy-friendly ads (my concern is tracking, I don't mind them getting paid)
• auditable - I should be able to see why certain ads are being shown, and verify that none of that metadata leaves my computer

THEY USE GOOGLE ON YOUR DATA.

Again, big nope from me. I hope Mozilla significantly changes how they operate and only uses their talent to build something actually privacy-focused. That's a pretty big ask, so I'm not optimistic.