That photo looks AI generated, something about the colours just seems off.

I think it's just good old fashioned overexposure for the lighting conditions, or someone fucking it up in post. It looks like contrast, brightness, and saturation are all a bit too high. I'm guessing all their shots were all awful and maybe they've fired their expert photo editors so they're just left with an intern dicking around or a failson nepobaby writer just using some automatic setting.

AI generated images do get the same burned look when CFG is turned up too high for a given model, though, so it's a good soft tell to add on to other weirdness.