I'm on a 3-person marketing team for a local company. It's almost all content creation (designing internal docs, benefits and employee handbooks, on-location signs, promotional items, videos, engaging social media content) and the higher-ups are willing to let us try silly garbage if it's clever & engaging.

We also spend a lot of time crafting accessible communication (how-tos, breakdowns of charities we support and how, what events we have coming up) to make it easier for our employees as well as retail and industry customers & partners to figure us out and get the most out of what we have to offer.

I always thought marketing meant trying to sell people stuff they don't need, but it's mostly just us trying to make sure the people who are interested can hear us through the din on the chance we can help.