“I am the hero of the universe, I cannot be a bad person, and Trump is worse than me because of his crassness, so if I attack Trump, I am proving to the world how good I am (as if anyone could doubt this!), plus I get to enjoy the benefits of Trump’s racist counter-revolutionary policies via Biden, so it all works out.”

Lots of trump supporters are also not the rabid chuds we see online. They’re reluctant or quiet trump supporters and remarkably similar to biden’s huge boomer contingent in their class position and ideology. I’ve heard them say that they support trump, “if only he’d keep his mouth shut!” They were also pretty nervous about his troubles with the law and only supported him because biden/killary was worse, etc.

I think the labor aristocracy and petite bourgeoisie has a few different wings. Unproductive office/nonprofit workers exist to make capitalism seem more palatable and therefore tend to support Biden. Blue collar workers support Trump or RFK or have checked out of corporate politics. Airbnb landlords and restaurant owners are probably more on the lib side since they deal with a diverse customer base, while business owners who deal with resource extraction tend to be much more obviously conservative (since their businesses are clearly destroying the environment). Race, gender, and/or sexual orientation can complicate this picture.

There’s little reason for these people to change their minds since they belong to the global 1% and capitalism is still working for them. If they’d been really truly fucked hard by capitalism, convincing them would be a lot easier.

Regardless, as capitalism heads toward the singularity of revolution, the whole universe is concentrated into a single point of light behind it, one so small that the differences between liberals and conservatives become impossible to see.